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Strategi Komunikasi Pemasaran Radio Swasta Lokal di Kota Kediri (Studi Perbandingan Radio ANDIKA FM dan Radio JAYABAYA FM dalam Mendapatkan Pengiklan)

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Title Strategi Komunikasi Pemasaran Radio Swasta Lokal di Kota Kediri (Studi Perbandingan Radio ANDIKA FM dan Radio JAYABAYA FM dalam Mendapatkan Pengiklan)
 
Creator Elok Prima Widyanika - 05331004
 
Subject radio, advertiser, marketing communication strategy, Andika FM Radio, Jayabaya FM Radio, Kediri
 
Description Advertiser is one of the most important parts of a radio success
developing. Without advertiser that interested to advertise their product, a radio will get bankruptcy. So a radio must have a tactics on presenting a program to catch the listener also to draw the advertiser. To support the success of a radio, a good marketing communication strategy is a necessity because it can affect the radio success.
Based on that framework, this study titled: Marketing Communication Strategy of Local Private Radio in Kediri: Comparison Study of Andika FM Radio and Jayabaya FM Radio to Get Advertiser. This study will try to answer: How to describe marketing communication strategy that being applied by Andika FM Radio and Jayabaya FM Radio to get advertiser. What are the obstacles that faced by those two radio in applying their marketing communication strategy.
This study aim to know marketing communication strategy also the barrier of those two radios to draw the advertiser.
This study applies qualitative approach with descriptive study method uses some measures, which are: data collecting, data decreasing, data presenting, verification. This study results some findings, which are: marketing communication strategy must be good managed and a radio must be creative and selective on presenting their programs. Also know the obstacles in applying marketing communication.
 
Publisher FPSB UII
 
Contributor Anang Hermawan S.Sos., M.A.
 
Date 2010-08-01
 
Type pdf
 
Format pdf
 
Identifier http://rac.uii.ac.id/server/document/Public/20110310115823UII 05331004 Elok Prima W Pre.pdf
 
Source Fak. Psikologi amp
Ilmu Sosial Budaya
 
Language Indonesia